Versace

When Gianni Versace launched his label in 1978, he wasn’t just entering fashion—he was creating a world. Rooted in the traditions of Italian craftsmanship but shaped by a bold, contemporary eye, his designs blurred the lines between art, glamour, and provocation. He cut tailoring like sculpture, mixed baroque prints with punk edge, and turned classical references into something subversive. By the 1980s and ’90s, Versace had become a cultural powerhouse, dressing supermodels, musicians, and icons. After Gianni’s death in 1997, Donatella stepped in—not to replace his vision, but to evolve it. The house preserved its signature codes—precision tailoring, vivid prints, skin-conscious silhouettes—while pushing them into new territory. She redefined what glamour could look like in the 2000s and beyond: powerful, unapologetic, and always rooted in the legacy her brother built.