Saint Laurent

Few names have shaped the language of fashion like Yves Saint Laurent. When he opened his maison in 1961, he brought something radically new: the idea that elegance could be sharp, modern, and grounded in real life. He designed the first tuxedo for women —Le Smoking— and made headlines with transparent blouses, peacoats, and safari jackets. Drawing from art, street style, and global culture, his work challenged the idea that couture had to remain in salons. He believed in giving women clothes that felt powerful and seductive, often borrowing from the codes of menswear and rewriting them through a feminine lens. Across decades, the house helped define what it meant to dress with confidence and clarity. Saint Laurent’s legacy lives not just in silhouettes, but in a point of view—cool, exacting, and always ahead of its time.